MEETUP · SAN FRANCISCO
Niu Lai screening @ TIAT #Chinamaxxing
Lets watch Niu Lai together <3 Niu Lai (Chinese: 牛来; pinyin: Niú Lái; literally "Here Comes the Cow" or "The Bull is Coming") is a viral 2026 Chinese animated indie film that became a massiv...
- When
- Sat, Oct 17
3:30 PM to 5:00 PM PT - Where
- Union Square, San Francisco, CA
- Host
- tiat (the intersection of art & technology)
- Entry
- Free to attend
About this event
Lets watch Niu Lai together <3
Niu Lai (Chinese: 牛来; pinyin: Niú Lái; literally "Here Comes the Cow" or "The Bull is Coming") is a viral 2026 Chinese animated indie film that became a massive "so bad, it's good" box office sleeper hit.
⭑.ᐟ More on Niu Lai
- Niu Lai is an 86-minute abstract adventure following a timid newborn calf who grows into a braver ox through a dream-like journey alongside his mother and other forest animals. - It was made over a five-year period by a mother-and-son duo, director Xin Yumeng and writer/composer Sun Lifang, who handled the script, animation, voice acting, and soundtrack almost entirely by themselves. - Created on a tiny budget (reported around $200 to a few thousand yuan) using basic architectural modeling and design software like SketchUp on secondhand hardware. - After opening to almost no audience and earning just a few thousand yuan in its first week, clips of its stiff, glitchy, and surreal computer-generated imagery spread across Chinese social media. - Online ridicule turned into genuine curiosity and cult-classic status, driving audiences to theaters en masse and pushing its gross past $9 million (making it one of the most profitable films relative to its budget). Audiences often contrasted its earnest, human-made charm with slick, AI-generated content. ⭑.ᐟ Chinamaxxing
A group exhibition on view 9/25 - 10/17 at TIAT in SF ⭑.ᐟ...
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