From Prompt to Checkout: A Private Dinner for Shopify Operators

About this event

AI assistants have become a real storefront. Shoppers ask ChatGPT, Copilot or Gemini what to buy, land straight on a product page, and increasingly check out without leaving the chat. Shopify says these shoppers go straight to product pages at 3x the rate of organic search, and convert 64% more often.

For most brands it's still a small channel, and a hard one to read. Some of it shows up in Shopify's new Agentic report, some under referrers, and some hides in Direct. Most teams are still working out what to change to win more of it.

So the week before Black Friday, we're bringing together a small table of people who run ecommerce and growth at Shopify brands in the Bay Area. The plan: compare what AI shoppers are doing so far, and what teams are changing before BFCM.

The format

- 12 seats at one table, in a private dining room - No slides, no pitches, no panel - Chatham House Rule: bring real numbers, nothing leaves the room with a name on it What we'll talk about

- Measurement: what the Agentic report, referrer data and GA4 each show, and how much AI traffic ends up in Direct - Getting picked and converting: the product data AI assistants read (descriptions, reviews, variants, policies), and what changes when the product page is the first page a shopper sees - Checkout in the chat or on your site: what it means for customer data, AOV and repeat purchase Who it's for

Head...

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